Monica Biernat
University of Kansas
Stereotypes and social judgment:
A 'shifting standards' perspective
Lazenby Hall, Room 34, at 4:00 PM
Thursday, February 11, 1999
The talk will provide an overview of research demonstrating the role stereotypes
play in activating category-specific judgment standards. The stereotype that women are
less capable leaders than men, for example, prompts perceivers to judge a woman's
leadership ability relative to (low) standards for women, and a man's leadership ability
relative to (higher) standards for men. Implications for measuring stereotype-based
judgment, for understanding decision rules for "diagnosing" the presence of
stereotype-relevant traits, and for predicting behavioral responses will be discussed.
Monica Biernat
Associate Professor
Dept of Psychology, University of Kansas
Lawrence, KS 66045
(785) 864-9815
biernat@ukans.edu
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