Recent research has argued that evaluative judgments are the result of construction processes: Judgments are constructed each time anew based upon phenomenological, as well as cognitive, factors. We investigate, and find support for, the hypothesis that evaluative judgments can be the result of either construction or retrieval processes. Specifically, evaluative judgments associated with strongly held attitudes (i.e., those attitudes that are the result of elaboration) are more likely to be retrieved, whereas evaluative judgments associated with weakly held attitudes (i.e., those attitudes that are the result of relatively non-effortful inference and associative processes) are more likely to be constructed.