Affect plays a pivotal role in our mental and social lives. Affect infuses our thoughts with meaning and fuels our actions with purpose . In my talk, I will argue that affect is the main input of our feelings, emotions, evaluations, and behaviors, but it seldom is the only input. The meaning of an affective reaction changes when it is enriched and embellished by particular descriptive inferences. Of course, the notion that description is important in affective processing can hardly be called new. After all, in most emotion theories, description plays a major role Unfortunately, however, these emotion theories have never been successful (or interested) in specifying the when and how of the role of description in the experience of emotions. I will argue and show that descriptive processing in the recognition as well as in the induction of emotions can be fast, frugal and functional. Thus, to give an example, although most appraisal theorists assume that conscious awareness of the cause of felt affect is a precondition for an emotion to be elicited (e.g., you cannot be angry without knowing whom you are angry "at" or what you are angry "about") , show that such awareness is not always necessary for one to have an emotion.