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Columbia University, NY, NY. Where Does Value Come From Lazenby Hall, Room 21, at 4:00 PM Thursday May 17, 2001
I use the case of self-regulatory focus (Higgins, 1997, 1998), which distinguishes between promotion focus concerns with aspirations and accomplishments and prevention focus concerns with safety and responsibilities, to illustrate the differences among three types of decision value-outcome value, means value, and value from fit. I propose that decision makers are unlikely to distinguish among these three types of value, and thus one kind of value can be transferred to another. I present evidence of such value transfer and consider the material and moral significance of failing to distinguish among "doing what is good," "doing what is right," and "doing what feels right." |