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Queen's University at Kingston, Ontario. The Role of Attitude Bases in Attitude-Decision Consistency Lazenby Hall, Room 21, at 4:00 PM Thursday February 22, 2001
Over the past two decades, social psychologists have identified various
properties of attitudes that moderate the impact of attitudes on behaviors
and decisions. Two properties that were identified relatively early on
and that have received substantial empirical attention, are the constructs
of attitude-relevant knowledge and attitudinal ambivalence. Numerous
studies have demonstrated that these properties are associated with
attitude-behavior/decision consistency. However, nearly all of these
studies have used non-experimental designs thereby making it difficult to
reach firm conclusions regarding the causal role of these constructs.
Additionally, the mechanisms underlying the associations of these constructs
with attitude-behavior/decision consistency are poorly understood.
This talk reviews a series of experiments testing the notion that people
consider the relevancy of the bases of their attitudes to decisions when
deciding if they should use their attitudes as a guide to decisions.
Evidence is presented indicating that the match between the nature of
attitude bases and decisions, the number of distinct attitude bases, and the
consistency among attitude bases can all regulate the magnitude of
attitude-decision consistency. The implications of these findings for
understanding why attitude-relevant knowledge and attitudinal ambivalence
have been associated with attitude-behavior consistency are discussed.
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